Loop Catalog

In preparation for the new catalog, I oversaw the work of the graphic designer and directed them in accordance with our ad campaigns and presentation for the following trade show.

I was responsible for planning and staging the photos we would take for our new catalog in advance of the biggest trade show for office furniture.

These photos had been published by architectural digest, interior design magazine and archiproducts, without a paid partnership.

Preparing for Loop's first presentation at the Chicago Neocon 2019,
I conceptualized and planned out our show booth and built several parts in advance to be assembled at site.